Media Kit
Readership
LT Audience
LT publications, online and events reach a premium audience across the Americas.
The Basics
| Male | 77.6% |
| Female | 22.4% |
| Single | 24.89% |
| Married | 68.89% |
Highly Educated
A total of 95% have a college or university degree and more than a third have studied at the postgraduate level.
Powerful Leaders
Senior executives comprise the core of LT subscribers:
| CEO/Owner/Partner/Director/General Manager | 41% |
| Senior executives and government officals | 59% |
Decision-makers
LT subscribers have either direct authority, make recommendations or influence the decision-making process regarding strategic initiatives, purchases or investment decisions within their companies in the following areas:
- Banking/Financial services
- Shipping & transportation services
- Computer hardware & software
- Travel services
- Electronics
- Telecommunications
- Professional services(consulting and legal)
- Office equipment solutions
- Real estate
- Aircraft purchase & lease
- Human resources
- Healthcare
- Security
Globetrotters
LT subscribers take an average of 18 international
trips a year: an average of 61% of their travel is
business-related.
In the last year, 46% of LT subscribers vacationed at
a resort or spa and 30% enjoyed a cruise vacation.
Diversified Investors
LT subscribers use these financial services:
- Brokerage firm
- Mutual funds
- Real estate
- Private bank
- Estate planning
- Securities (stocks and bonds)
- Financial advisor
Sophisticated Clientele
Paying with plastic:
70% use a credit card, including corporate and exclusive
credit cards
Shopping online:
61% frequently make purchases via Internet
LT subscribers routinely buy:
- Electronics
- Luxury clothing
- Perfume
- Automobiles
- Watches/Jewelry
- Liquor
Over half of LT subscribers own
a second home, apartment or time-share.
Survey conducted in September 2006 by Media Solutions Research.
*Based on the June 2006 BPA statement, which analyzed the May 2006 issue of Latin Trade magazine.
