Media Kit
Material Specifications and Deadlines
DISPLAY
SIZE |
WIDTH |
HEIGHT |
2-Page Spread |
16 1/4" |
10 7/8" |
2-Page Bleed Spread |
16 3/4" |
11 1/8" |
Full Page (Live Matter) |
7" |
10" |
Full Page Bleed |
8 3/8" |
11 1/8" |
Full Page Trim Size |
8 1/8" |
10 7/8" |
2/3 Page |
4 5/8" |
10" |
1/2 Page Vertical |
4 5/8" |
7 3/8" |
1/2 Page Horizontal |
7" |
4 7/8" |
1/3 Page Vertical |
2 1/4" |
10" |
1/3 Page Square |
4 5/8" |
4 7/8" |
CLASSIFIED
SIZE |
WIDTH |
HEIGHT |
1/2 Page Vertical |
3 3/8" |
10 " |
1/2 Page Horizontal |
7" |
4 7/8" |
1/4 Page |
3 3/8 " |
4 7/8 " |
1/8 Page Vertical |
1 5/8 " |
4 7/8 " |
1/8 Page Horizontal |
3 3 /8" |
2 5/16 " |
1/16 Page Vertical |
1 5/8" |
2 5/16 " |
1/16 Page Horizontal |
3 3 /8" |
1" |
HIGH RESOLUTION PDF FILES
PDF/X-1
Digital Specifications:
A SWOP calibratored color proof must be submitted with all electronic files. Laser proofs are not acceptable for matching color on press. All digital material
must conform to SWOP standards.
| Platform: | Macintosh compatible |
| Programs: | Photoshop, Illustrator, Indesign |
| Formats: | High-resolution PDF files, JPEG, TIFF, EPS |
| * Include graphics, art, fonts and any other related files. |
Document Set-up:
- Start document at trim size 8 1/8" X 10 7/8".
- Always keep live matter at least 0.1875 (3/16") from trim.
- Always include at least 0.125 (1/8") bleed.
- Check that all files including ads supplied are designed to the proper trim size of the publication for which it is intended.
Images:
- Line screen 300-DPI.
- All crop marks must be outside the image area.
- No RGB, JPEG, LAB, or INDEX color images, CMYK or B/W only.
- Don't colorize any TIFF images in Quark, color them in the application they were built and then place in Quark.
- No JPEG compression in EPS images.
- No halftone screen or transfer functions in EPS images.
- No alpha channels.
Spot Colors:
- Convert all spot colors to CMYK.
Fonts:
- Fonts in black must use 100% black, no CMYK.
- No True Type fonts. Postscript fonts only.
- Must include both printer and screen fonts.
- Don't stylize any fonts in Quark (ex: if you're using Helvetica-Bold, don't type in Helvetica and select bold in the measurements palette.)
Trapping:
- All trapping is the responsibility of the customer.
- Black must always overprint.
- Colors must always knockout or trap each other.
- Text using any color that is on a white background must either knockout or overprint, otherwise you will get FAT type.
- When running a 5th color, all text including black must knockout as that color is the last color to go down on press.
File Names:
- No repetition of file names.
- No illegal non-alphanumeric characters can be included in the names of images: < > / ? [ ] ! @ $ % ^ & * ( ) + { } " ; :
DELIVERY OPTIONS:
BY EMAIL
Attn: Vbru@Latintrade-inc.com
Compression: Stuff-it
Media: Zip, CD
By FTP:
Email password request
vbru@latintrade.com
or Call
Virginia Bru (305) 702-5720
By Disk
| Attn: | Virginia Bru, Production Director Latin Trade, 95 Merrick Way, Suite 600, Coral Gables, FL 33134. Phone: 305-702-5720 |
Ad Deadlines
Issue |
Premium Ad Space Reservation |
Final Ad Space Reservation |
Ad Material Due |
|
|---|---|---|---|---|
2007 |
January |
November 3, 2006 |
November 10 |
November 20 |
February |
December 1, 2006 |
December 8 |
December 19 |
|
March |
January 5 |
January 12 |
January 23 |
|
April & LT Élite |
February 2 |
February 9 |
February 20 |
|
May |
March 2 |
March 9 |
March 20 |
|
June & LT Élite |
April 6 |
April 13 |
April 24 |
|
July |
May 18 |
May 25 |
June 5 |
|
August |
June 8 |
June 15 |
June 26 |
|
September & LT Élite |
July 6 |
July 13 |
July 24 |
|
October |
August 10 |
August 17 |
August 28 |
|
November & LT Élite |
September 7 |
September 14 |
September 25 |
|
December |
October 5 |
October 12 |
October 23 |
|
2008 |
January |
November 2, 2007 |
November 9 |
November 27 |
February |
December 4, 2007 |
December 7 |
December 18 |
